Marketing Services
The Eclipse Foundation’s vendor-neutral marketing programs promote Eclipse community growth and engagement. Our team of product marketing, digital marketing, content marketing, PR/communications, graphic design, and event management professionals collaborate with the Eclipse Foundation community to:
- drive the awareness of and participation in the Foundation’s projects, working groups, and strategic initiatives;
- increase the commercial adoption of Eclipse Foundation technologies;
- grow diverse, global, and sustainable developer communities and ecosystems;
- highlight the open source expertise, contributions, and successes of community members; and
- enable collaboration and co-marketing between member organizations.
We achieve these goals with the contributions and support of the developer community and member companies. To help facilitate collaboration, we have a number of marketing programs you can get involved in:
Promoting community news & events
Working groups, projects, and members can share their news and events with the Eclipse Foundation community by submitting the details through our newsroom.
The Eclipse newsroom is a content management system that allows us to post and distribute news and events to eclipse.org and working group sites. Anyone with an Eclipse account can submit news (articles, blogs, press releases) or an event (conference, webinar) that they think would be relevant to our community. Simply submit the details of your news/event and a member of the Foundation staff will review it. Once approved, the news and events will be displayed on eclipse.org and the relevant working group sites. We also share these submissions through our social media channels and our newsletters, when appropriate.
Eclipse Foundation events
Events give community members opportunities to share technical knowledge, showcase projects and initiatives, and build connections across the Eclipse ecosystem. The Eclipse Foundation works with projects, working groups, members, and community organisers to support conferences, webinars, and local events.
Community members can:
- Host an Open Community Webinar to present project updates, demonstrations, tutorials, use cases, best practices, and other technical topics to a global audience.
- Host an Open Community Meetup to bring developers, contributors, users, and other open source participants together through a local, in-person event.
- Attend an upcoming event by browsing the Eclipse Foundation events calendar.
- Propose or sponsor an Eclipse Foundation event by contacting the events team.
The Open Community Webinars and Open Community Meetups programs provide clear ways to get involved. Foundation support varies by program and may include promotion, communications, registration assistance, event materials, funding, and logistical support. Proposals and applications are reviewed based on the program requirements, event scope, timing, and available resources.
Press Releases and Announcements
The Eclipse Foundation has been very successful in developing strong press relationships resulting in community-related news being frequently reported. As the number of projects, working groups, and members grow, media interest in the Eclipse ecosystem is also growing. The Eclipse Foundation will provide press assistance and quotes for a number of events, which are outlined in our press release guidelines.
Creative Services
Great creative design is a critical component of brand building. The Foundation’s creative team can assist in the development of logos, graphics, videos, swag, website design, or other creative requests.
Projects teams can also engage a graphic design crowdsourcing site or similar service to create a project logo. The Foundation will reimburse up to €500 for the logo design. Consult the project handbook for more details.
For questions about our creative services, please contact creative@eclipse-foundation.org.
Content creation
Working with the community, the Eclipse Foundation creates content that showcases the growth and momentum of the projects, working groups, and our ecosystem at large. We collaborate on a wide range of content, including case studies, surveys, newsletter articles, blog posts, and videos.
Our marketing team partners with individual community members and member organizations to create and cross-promote content for developers and decision-makers with the goal of increasing awareness, contributions, adoption, and support of initiatives and projects that matter to our community.
To ensure high quality and consistent content, we follow the Eclipse Foundation writing style guide.
Member case studies
The Eclipse Foundation publishes a member case study series to highlight how organizations of all sizes are leveraging their strategic involvement in our ecosystem to fuel market success. This program features real-world use cases of the impact of Eclipse Foundation projects, processes, and governance on our members, their customers, and industry stakeholders.
To create a case study, the Foundation team will interview one or more team members from a member organization. This takes approximately an hour. The case studies are then written from the interview and shared for review, fact-checking, and any necessary approvals prior to publication.
We publish all of our member case studies under the Creative Commons Attribution 4.0 International (CC BY 4.0) license. As long as you provide attribution according to the terms of the license, you can:
- copy and redistribute the case study content in any medium or format;
- adapt, transform, and build on the material for any purpose.
All Eclipse Foundation members are welcome to participate in our member case study initiative.
Market Intelligence and Surveys
The Foundation’s marketing team engages the community and industry at large to gather market insights by conducting surveys related to our core technology pillars, including enterprise Java, IoT, edge computing, and cloud development tools. We deliver high-quality developer market intelligence and related content that demonstrate our thought leadership and are frequently cited by press and industry analysts. Survey reports include data, trends, and insights that are valuable to our projects, members, working groups and the broader industry.