Re: [ee4j-community] Jakarta EE logo selection process - next steps

[Richard Monson-Haefel <rmonson@xxxxxxxxxxxxx>]

On Mon, Mar 26, 2018 at 5:57 AM James Roper <james@xxxxxxxxxxxxx> wrote:

On 26 March 2018 at 20:37, Steve Millidge (Payara) <steve.millidge@xxxxxxxxxxx> wrote:

In my opinion the marketing team are the best qualified people to do a level of pre-selection given that the marketing team are highly experienced in branding. I don’t think professional marketers rule out logos due to “personal taste”, I know as engineers there is a tendency to trivialise the work of marketing specialists. However they are professionals and are skilled in what they do and I for one have great respect for their opinions.

I can't +1 this statement enough - I've been through a major rebranding, I've seen the expertise that marketing specialists bring to the table, they manage to do what to me seems impossible, they bring objective processes to such subjective decisions. The process they put logos through has nothing to do with personal taste and it shows terrible disrespect to the entire marketing profession to imply that.

No profession is beyond reproach.  To say otherwise is an Argument from Authority; a logical fallacy. That said, politeness is always best and I have been less than polite and for that I apologize. 

But is it out of line to ask for a justification any the rejection of logos?  Should we simply accept everything we are told because the people telling us are considered experts?  No.  Evidence, president, and process are always important and everyone impacted by a decision should have equal access the information and an understanding of the process used to reach a conclusion. 

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Richard Monson-Haefel
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