Skip to main content
[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index] [List Home]
Re: [ee4j-community] Jakarta EE logo selection process - next steps
I want to let this go. ... I really do .... but the justifications are not very convincing or even consistent.  Maybe I require more logic than should be expected but hear me out ...

For example, the statement “it is too busy to meet all intended uses”   Is used over and over again but inconsistently. There are marks that were declined that had no more detail than ones that were accepted.  The criticism of my own trademarks on the merits that “Decline, as it runs the risk of being associated with the city of Jakarta. “ makes no sense at all since the island of Java has no Lions or Jaguars. It’s like saying that you can’t have an oak tree as the logo because “it runs the risk of being associated with the city of Jakarta.“ There are no oak trees, lions, or jaguars on Java and probably not in Jakarta unless they have a couple penned up in zoo. 

All you have to do is compare logos that were rejected with the ones that were accepted to see the inconsistencies in conclusions.  YOu don’t have to be marketing expert to know that.

On Mon, Mar 26, 2018 at 12:29 PM Markus KARG <markus@xxxxxxxxxxxxxxx> wrote:

I need to say that I actually did check the given justifications and with the help of my wife (graduated designer), I tried to really understand the justifications, but I failed at some. In fact, it looks as if in some cases the EF sorted out designs too eagerly, as the given justification cannot be agreed in part.

-Markus

 

 

From: ee4j-community-bounces@xxxxxxxxxxx [mailto:ee4j-community-bounces@xxxxxxxxxxx] On Behalf Of Guillermo González de Agüero
Sent: Montag, 26. März 2018 14:36


To: EE4J community discussions
Subject: Re: [ee4j-community] Jakarta EE logo selection process - next steps

 

Have you seen Eclipse specified the reasons for each declined logo on the Wiki this time? I personally find them enough to understand their motivation.

 

El lun., 26 mar. 2018 13:56, Richard Monson-Haefel <rmonson@xxxxxxxxxxxxx> escribió:

On Mon, Mar 26, 2018 at 5:57 AM James Roper <james@xxxxxxxxxxxxx> wrote:

On 26 March 2018 at 20:37, Steve Millidge (Payara) <steve.millidge@xxxxxxxxxxx> wrote:

In my opinion the marketing team are the best qualified people to do a level of pre-selection given that the marketing team are highly experienced in branding. I don’t think professional marketers rule out logos due to “personal taste”, I know as engineers there is a tendency to trivialise the work of marketing specialists. However they are professionals and are skilled in what they do and I for one have great respect for their opinions.

 

I can't +1 this statement enough - I've been through a major rebranding, I've seen the expertise that marketing specialists bring to the table, they manage to do what to me seems impossible, they bring objective processes to such subjective decisions. The process they put logos through has nothing to do with personal taste and it shows terrible disrespect to the entire marketing profession to imply that.

 

No profession is beyond reproach.  To say otherwise is an Argument from Authority; a logical fallacy. That said, politeness is always best and I have been less than polite and for that I apologize. 

 

But is it out of line to ask for a justification any the rejection of logos?  Should we simply accept everything we are told because the people telling us are considered experts?  No.  Evidence, president, and process are always important and everyone impacted by a decision should have equal access the information and an understanding of the process used to reach a conclusion. 

--

_______________________________________________
ee4j-community mailing list
ee4j-community@xxxxxxxxxxx
To change your delivery options, retrieve your password, or unsubscribe from this list, visit
https://dev.eclipse.org/mailman/listinfo/ee4j-community

_______________________________________________
ee4j-community mailing list
ee4j-community@xxxxxxxxxxx
To change your delivery options, retrieve your password, or unsubscribe from this list, visit
https://dev.eclipse.org/mailman/listinfo/ee4j-community
--
Richard Monson-Haefel
http://twitter.com/rmonson
http://www.tomitribe.com
http://www.tomitribe.io

Back to the top