Eclipse Marketing Meeting Minutes

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team Teleconference
                
September 12th, 2006
Time:        12:00-1:00pm
EST / 9:00-10:00am PST

Marketing Updates

EclipseWorld
• 315 Attendees; 500+ Attendees
• Moving to November next year to the
Hyatt in Reston, VA
• Conference in general was positive,
with the session content feedback was good

EclipseSummit Europe
• October 10-12th in Esslingen, Germany.
• 19 sponsors
• Demographics will be sent out next
week
• For more information: http://www.eclipsecon.org/summiteurope2006/

Marketing Symposium
During the September 20-21, 2006 Member’s
Meeting in Dallas, there will be a marketing symposium designed to address
the needs of the Eclipse Foundation members.

The Symposium will be a half day format
to enable people to fly in/fly out on the same day.
The meeting will start at 12:00PM.  

The list of sessions and speakers include:
- Michael Goulde, Forrester Research,
‘Perspectives on Open Source Evolution and Adoption’
- Alan Zeichick, Editor in Chief of
SD Times, ‘How to Get Good Press Coverage’
- Steve McClure, IDC, Research on Eclipse
Adoption
- Session: Eclipse Demographics and
Market Research
- Session: How can commercial companies
compete with OS Solutions?
- Session: Viral Marketing and Evangelism:
What works and what doesn’t? Kevin Parker will present.

        •
$75 dollars to register
        •
25 people have registered. Registration deadline is Friday.
        •
Contact Lynn@xxxxxxxxxxx to register.

Michael Goulde of Forrester will let
vendors brief them on what they are doing with Eclipse. The individual
vendor briefings will be first-come, first-serve. Contact Ian for details.

Webinars
The Eclipse Foundation has some webinars
planned:                

        With
Adobe:
        •
CDT 
        •
Mylar
        •
Rich Ajax Platform

        With
Media Companies:
        •
Sys-Con RCP Webinar
        •
Series of Podcasts with EclipseZone: Series of 6 podcasts to focus on new
and upcoming projects

        If
you are interested in doing additional webinars with Eclipse, contact Ian.

        Intro
to Eclipse Webinars:
        Ian
surveyed the committee to ascertain if there is a need for webinars for
addressing Eclipse basics. There is interest in the Foundation developing
content. Contact Ian         with questions
or concerns.


RCP Marketing Proposal
Foundation is focusing on RCP adoption
and trying to take it to the next level and promote and ecosystem of solutions
around RCP. Ian is looking to expand beyond the Eclipse Community.

        Sponsorship
        As
with most Eclipse marketing initiatives, we look for sponsorship from member
companies.  Although budget needs to be finalized for these programs,
I am estimating         that we would need
5 companies to contribute approximately $5000 each.

        The
Foundation is looking for a critical mass of companies who will sponsor
cooperative initiatives for RCP promotion. 



Next Meeting:
Tuesday, September 26th, 2006 


Karen Frederiksen | Director, Application
Development Technologies | Sybase, Inc. | One Sybase Drive | Dublin, CA
94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx |