[eclipse.org-member-marketing] July 26th Marketing Minutes

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team        Teleconference          July 26, 2005

Time:      12:00-1:00pm EST / 9:00-10:00am PST


Attendees:
Pieter Humphries - BEA
Kevin Parker - Serena
Donna Esposito – SD Times
Ian Skerritt – Eclipse Foundation
Karen Frederiksen - Sybase
Gary Cernosek– IBM
Ling Yao
Melinda Wilson - Sybase
Mark Johnson – Instantiations
Barbara Stewart


Agenda:

·    Eclipse Marketing Symposium
·    EclipseWorld
·    Seminar Series
·    EclipseCon 2006


Eclipse Marketing Symposium
Held 21st of September, between 1 – 6 in the afternoon, in Chicago.

Details:
·    Two invited ‘key-note’ speakers.
 Ian has started the outreach to go after Carl Zetie, Stephen O’Grady of
Red Monk

·    Lightning Talks: To get member companies to discuss case studies by
individual member companies.

 Topics:
·    Who is the Eclipse Developer?
·    Selling Open Source Commercial Products – IBM
·    Recap of Eclipse in the Embedded Market
·    Press and Analyst Community Coverage - Sybase, Inc.
·    Best Portals to Drive Web Traffic
·    Partner Programs

Talks have been identified and the speakers are being lined up. There are
still two more slots open for focus. The topics are limited to marketing to
increase Eclipse adoption.

If you are interested in joining the planning of the Marketing Symposium,
contact Karen.Frederiksen@xxxxxxxxxx

EclipseWorld
·    On track to the goal of 500 attendees.
·    Significant Vendor interest.
·    Eclipse Foundation needs to determine if they want to send collateral
or take SDTime’s offer of a free booth.

Eclipse Seminar Series
Ian floated the idea of doing multi-city tours
·    Content is TBD
·    Delivery of Content TBD: Customers, Vendors, Analysts
·    Sub Committee formed

EclipseCon 2006
·    Santa Clara Convention Center, March 2006
·    CFP information listed at: http://www.eclipsecon.org/2006/Home.do

Next Meeting:
Tuesday August 2nd, 2005

Thank you,
Karen Frederiksen