-1
I am not a fan of tag lines. We’ve let the eclipse brand
consciously be hijacked, and a tag line would seem to unnecessarily
constrain. Any tag lines I’ve seen at conferences become a focal
point of mockery and don’t really add much, IMO.
Given the admission we’re not marketing guys, maybe we
should go ask some marketing guys? Bjorn, do you know if the MSW folks
might have some pros/cons on tag lines at other events they run? Or
maybe some of us know of marketing for other events we could ping for advice?
-
Don
From:
eclipse.org-eclipsecon-program-committee-bounces@xxxxxxxxxxx
[mailto:eclipse.org-eclipsecon-program-committee-bounces@xxxxxxxxxxx] On
Behalf Of Jeff McAffer
Sent: August 8, 2008 4:56 PM
To: Eclipsecon Program Committee list
Subject: Re: [eclipse.org-eclipsecon-program-committee] 2009 Tag Line -
The Power Of Collaboration
+1
Scott Rosenbaum wrote:
I
am not a marketing guy, but I really love tag lines. If you can find the
right combination of words, you can really set a tone that resonates with a lot
of people. For 2009, I would like to adopt the tag line EclipseCon 2009
- The Power Of Collaboration.
I think it captures many of the strengths of Open Source projects and the
Eclipse community. I also think that it describes the attendees
experience at EclipseCon to represent.
If there are no objections, I would like to kick off my contribution to the
EclipseCon blog with an introduction of the tag line tied in with an
introduction of the Tim and Kevin's Future of IDEs keynote presentation.
Scott
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