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Answers -- and proposals -- are
following :
Le 04/07/2014 12:19, Henrik Rentz-Reichert a écrit :
Hi Cedric,
thanks for your thoughts. I guess I understand your point.
I also agree with your list of the most important properties of
the modeling project.
But a logo just can't transport this meaning. It is a common
misunderstanding that it is the purpose of logos to transport
meaning.
Indeed I agree these are very abstract things, and you are right,
recognition and identification should prevail.
A logo has primarily to
ensure recognition and identification.
And second it may visually connect to something meaningful.
The proposed logo definitely does this job. It is simple and as
thus recognizable and it clearly relates to Eclipse (at least
the commonly preferred one with the crescent).
It clearly relates to Eclipse, but I would say that its
relationship to modeling is recognizable. Any top-level project
(Modeling, Technology, Tools...) is some kind of collection of
projects which are fitting together, this logo could also work for
any of these projects.
Furthermore the puzzle
indicates that the project is the umbrella of closely related
sub projects that interact.
I guess the puzzle is a common metaphor for that and is in no
way associated with 'game' and 'childness' while the roundness
is easily understood as being due to the curvature of the ball.
It is slightly different, but the EMF logo itself for instance :
https://www.eclipse.org/modeling/emf/images/emf_logo.png is close to
this "puzzle" idea while looking sharp. It is more recognizable and
is nicer than the current eclipse modeling logo in low resolution
and that's why I picked this one for the modeling package so far
(https://www.eclipse.org/downloads/)
And last not least it's
style is recognized as being up to date.
Definitely ! And again I am aware criticism is easy and I'd really
like to have this initiative succeed as our branding is outdated
now. But on the other end, I need to be confident in adopting the
branding in the Modeling Package that the first impression -- and
branding matters a lot then -- is positive for most (if not all)
users.
Here are a few sketches made for exploration, I can't say those are
a huge success in conveying what I envisionned. That being said the
"M" is present in #1 to #8 and helps in recognizing "modeling" vs
"the rest of the world".
No work has been done on the typeface whatesoever, so don't even
bother mentioning it ;)
http://i.imgur.com/rZ9cNlZ.png
So I would say the proposed logo in an excellent way fulfills
the requirements.
-Henrik
Am 04.07.2014 11:38, schrieb Cédric
Brun:
good initiative ! Now a few
comments :
AFAIU this concept is about presenting Modeling as a
collection of pieces which are working together, which it is -
indeed - yet this is true of pretty much any top level
project.
The jigsaw puzzle concepts convey the ideas of childness and
games (especially with such roundness). I would not say this
is the thing I want people to think when looking at Eclipse
Modeling.
What impression do we want to give ? My top ones ordered by
most important to less important would be :
1°) the foundations for building your own greater things
2°) maturity, reliability
3°) pieces of technologies working together
4°) it's related to Eclipse
Don't you agree with this list ? If I get to pick a single
one, I would rather have people understand the "foundation"
thing than the fact that it's components working together.
That being said there is real work and involvement in these
proposals already and criticisms is always easy. I'll try to
get a few more concept sketches proposals today to argue my
point.
Cédric
Le 02/07/2014 12:11, Ed Merks a écrit :
Hi,
A friend of mine in Berlin is a graphic designer and I was
thinking, given we have a nice new Eclipse logo, maybe it's
time to update the modeling project's logo as well.
What do you folks think of these?
 
 
Of course we'll need board approval for derivatives of the
Eclipse logo, but I thought I'd collect opinions about it
first.
Regards,
Ed
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