Eclipse Marketing Meeting Minutes April 4th

[Karen.Frederiksen@xxxxxxxxxx]

.Eclipse
Meeting Minutes

Dial-in: 1-866-362-7064
Pass: 880932
April 4, 2007

Next Meeting:  April 17, 2007


Foundation Updates

What’s Going On


JavaOne
Lynn discussed various programs to generate
buzz at JavaOne for Eclipse and as well as the foundation’s members. If
you have any ideas to generate buzz at JavaOne, email lynn@xxxxxxxxxxx
.  Some ideas include: 

Passport Program
·        Call
for participation at JavaOne’s passport program will be sent out this
week
·        T-shirts
will be given to those who get stamps at all participating booths
·        It
will probably be around $750
·        Signs
indicating Eclipse Foundation Member
Eclipse party 
·        On
Wednesday Night
·        Anticipated
attendance is 250 people

Market Research Study
·        For
the past few years, the foundation has done market research through Evans
Data to understand the needs of people using Eclipse. Mike Taylor of Instantiations
will lead the working group, which will define which questions to ask.
If you are interested in helping out, email ian.skerrett@xxxxxxxxxxx

< $10MM in revenue, cost would be $1100
> Over 10MM in revenue, the cost would
be roughly $ 8-10k


Eclipse Live
·        New
beta site for multi-media resources: live.eclipse.org
·        For
more information, visit: http://ianskerrett.wordpress.com/2007/03/28/eclipse-live-beta/
·        The
idea of Eclipse Live is to 1) provide a single source for all the multi-media
content related to Eclipse, ie podcasts, webinars, screencams, etc. and
2) provide a way for people to identify the great content and share their
feedback through comments and voting.
·        We
want to solicit content from the entire community, therefore anyone can
submit content. We only ask that it has to be about an Eclipse project
or Eclipse based product. This means if you have an upcoming webinar about
your commercial Eclipse based product, we would like to help promote it
on Eclipse Live. If an Eclipse project has a demo or screencam about their
project, please feel free to submit it.

·        Eclipse
Live will also be used to promote the Eclipse webinar series. To make it
easier for people to keep track of upcoming webinars, we have setup an
rss feed that will be used to announce any upcoming events.
·        We
also want to encourage people to comment and vote on the content. If you
listen to a podcast or webinar and like it, please take the time to enter
a comment and rank it. To leave comments and vote, you will be required
to login but we have tied it to bugzilla, so no need for yet another username/password.
·        Lynn
Gayowski is the administrator of the submissions of content to this site.

Europa Marketing
·        Coming
out in June and contains 22 projects
·        Focus
is on the projects and there will be 5 key talking points
·        There
will be press and Analyst outreach 
·        If
you have some ideas regarding marketing of Europe, shoot Ian an email.




Karen Frederiksen | Director, Database
Infrastructure Development Technologies | Sybase, Inc. | One Sybase Drive
| Dublin, CA 94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx
|