Eclipse Marketing Meeting Minutes

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team      
         
Teleconference        
        
September 5th, 2006

Time:        
12:00-1:00pm EST / 9:00-10:00am PST


Marketing Updates

Marketing Symposium
During the September 20-21, 2006 Member’s
Meeting in Dallas, there will be a marketing symposium designed to address
the needs of the Eclipse Foundation members.

The Symposium will be a half day format to
enable people to fly in/fly out on the same day.
The meeting will start at 12:00PM.  

The list of sessions and speakers include:

- Michael Goulde, Forrester Research, ‘Perspectives
on Open Source Evolution
and Adoption’
- Alan Zeichick, Editor in Chief of SD Times,
‘How to Get Good Press
Coverage’
- Session: Eclipse Demographics and Market
Research
- Session: How can commercial companies compete
with OS Solutions?
- Session: Viral Marketing and Evangelism:
What works and what doesn’t? Kevin Parker will present.

        • $75
dollars to register
        • 25
people have registered. 
        • Today
is the last day for the group rate. Send Lynn@xxxxxxxxxxx for hotel information
and she will send you a link.

Michael Goulde of Forrester will let vendors
brief them on what they are doing with Eclipse. The individual vendor briefings
will be first-some, first-serve. Ian will be sending a note with more details.

RCP Initiatives
Ian sent out a draft proposal of a potential
cooperative marketing programs around RCP. Copy of proposal is pasted into
meeting minutes below:

Draft Proposal
o Goal:  The goal of the RCP marketing
program is to raise the awareness and adoption of Eclipse RCP and at the
same time promote the ecosystem of commercial solutions available for Eclipse
RCP.  

Potential Marketing Initiatives
o Run a series of 3 webinars that educate
developers on the different aspects of Eclipse RCP.  To ensure maximum
exposure and attendance, the webinars will be produced with a media company.
  All sponsored companies will be identified in the webinar and receive
the attendee list.
o Attend 1-2 focused trade shows to generate
awareness of Eclipse in the Microsoft community.  All sponsored companies
will be allowed to distributed RCP oriented literature in the Eclipse booth
and receive any leads generated by attending the trade show. 
o Create RCP focused success stories that
involved the solutions of the sponsored companies.  These success
stories would be posted on the eclipse.org web site at http://www.eclipse.org/community/rcp.php.
o Sponsor RCP Seminars in regions located
close to the sponsored companies.

Sponsorship
o As with most Eclipse marketing initiatives,
Eclipse looks for sponsorship from member companies.  This allows
us to help promote the Eclipse ecosystem and extend our marketing resources.
  Although we would need to finalize the budget for these programs,
Eclipse estimates that we would need 5 companies to contribute approximately
$5000 each.


Draft Proposal will be discussed next
week during the marketing call. Interested participants, please join the
call next week. The Foundation is looking for a critical mass of companies
who will sponsor cooperative initiatives for RCP promotion. 


Market Research
The 2nd annual study of the Eclipse user
conducted by Evans Data and sponsored by the Eclipse Foundation and 8 member
companies has been completed.   The goal of the study was to understand
the wants and needs of the Eclipse user community and help organization
better understand how they may position their solutions into the Eclipse
community.

Some snippets from the research:

        RCP is
 gaining adoption and awareness. 22.7% of the respondents are using
RCP; more impressive is that 68% intend to use RCP in the next six months.


        Research
surrounding Eclipse projects being used or planned to be use.  JDT
was 1st with 57.5%; CDT was 2nd with 47.3%; EMF is being used by 36.5%
of respondents. 
 
To benefit the entire community, the an overview
of the results are available on the Eclipse wiki found at: http://wiki.eclipse.org/images/0/05/Eclipse_Custom_Survey_8_24_06_Public_Version.pdf
  

The summary of the results are also found
on Ian’s blog: http://ianskerrett.blogspot.com/2006/09/new-study-of-eclipse-user-community.html


Next Meeting:
Tuesday, September 12th, 2006 


Karen Frederiksen | Director, Application
Development Technologies | Sybase, Inc. | One Sybase Drive | Dublin, CA
94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx |