| Co-operative RCP Marketing |
|
During the last marketing meeting, we discussed the
possibility of initiating a co-operative marketing program to raise the awareness
and adoption of Eclipse RCP. I was asked to send out some
additional details about how member companies could participate in these
programs. Therefore, below is a brief description of what I think is
possible. Based on the feedback I receive I will send out a more
formal sponsorship description. Please let me know if you have any questions or
comments. We will discuss this in more details during our weekly
marketing meeting tomorrow, Tuesday Sept. 5 at 9amPT/noonET/6pmCET. Regards, Ian Draft Proposal Goal: The goal of the RCP marketing program is to
raise the awareness and adoption of Eclipse RCP and at the same time promote
the ecosystem of commercial solutions available for Eclipse RCP. Potential Marketing Initiatives - Run a series of 3 webinars that educate developers on the
different aspects of Eclipse RCP. To ensure maximum exposure and attendance,
the webinars will be produced with a media company. All sponsored
companies will be identified in the webinar and receive the attendee list. - Attend 1-2 focused trade shows to generate awareness of Eclipse
in the Microsoft community. All sponsored companies will be allowed to
distributed RCP oriented literature in the Eclipse booth and receive any leads
generated by attending the trade show. - Create RCP focused success stories that involved the
solutions of the sponsored companies. These success stories would
be posted on the eclipse.org web site at http://www.eclipse.org/community/rcp.php. - Sponsor RCP Seminars in regions located close to the
sponsored companies. Sponsorship As with most Eclipse marketing initiatives, we look for sponsorship
from member companies. This allows us to help promote the Eclipse
ecosystem and extend our marketing resources. Although we would
need to finalize the budget for these programs, I am estimating that we would
need 5 companies to contribute approximately $5000 each. Director of Marketing Eclipse Foundation, Inc. Tel: 613-224-9461 ext. 227 Fax: 613-224-5172 Blog: http://ianskerrett.blogspot.com/ |
