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Marketing Meeting Minutes - August 1, 2006


Eclipse Marketing Team                
Teleconference                
August 1st, 2006

Time:        
12:00-1:00pm EST / 9:00-10:00am PST


Marketing Updates


Marketing Symposium
During the September 20-21, 2006 Member’s Meeting in Dallas, there will be a marketing symposium designed to address the needs of the Eclipse Foundation members.

The Symposium will be a half day format to enable people to fly in/fly out on the same day.
The meeting will start at 12:00PM.  

Updates on Content:

        ·        Forrester has agreed to talk about the research they’re doing around open source and Eclipse.

        ·        Ian has yet to hear from Rick Ross about giving a presentation about marketing to developers.

        ·        Executing a Successful Google AdWord Campaigns; Ian is looking for someone to give a presentation, therefore if you have any ideas as to who may speak, please email Ian.

        ·        Alan Zeichick is amenable to giving presentation on how to get media coverage

        ·        Potential panel discussion topics include:
                o        Viral Marketing and how to increase your blog presence
                o        The differentiation between open source and commercial product marketing
                o        Updates with trending information from Genuitec
                o        Discussion of Evans Data Project


Eclipse Foundation Updates
        §        The Eclipse Foundation will sponsor a reception/BoF Tailgate party at EclipseWorld, which will be held in Cambridge on Sept 6-8th. For more information, visit: http://www.eclipseworld.net/
        §        The Annual Member’s Meeting Registration email has been sent out. For more information, visit: http://www.eclipse.org/community/events/
        §        The Foundation is holding an Eclipse Summit Europe from October 11-13th - outside of Stuttgart. The Foundation is looking for Sponsors and expects around 200-300 attendees. The summit will comprise Technical Sessions and Modified Member’s meeting geared towards the European market. For more information, visit: http://www.eclipse.org/community/events/



Next Meeting:
Tuesday August 8th, 2006

eclipse.org-member-marketing@xxxxxxxxxxx

Karen Frederiksen | Director, Application Development Technologies | Sybase, Inc. | One Sybase Drive | Dublin, CA 94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx |

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