Eclipse Marketing Committee Minutes

[Karen.Frederiksen@xxxxxxxxxx]

Eclipse Marketing Team    
           
Teleconference      
          
June 27, 2006

Time:        
12:00-1:00pm EST / 9:00-10:00am PST


Eclipse Foundation Updates


Marketing Symposium
During the September 20-21, 2006 Member’s
Meeting in Dallas, there will also be a marketing symposium addressing
open source/developer marketing education. The goal for this year’s Symposium
is to foster more interactive discussion, with a single track, so people
can concentrate on all of the topics.

The Symposium will be a half day format
to enable people to fly in/fly out on the same day.
The meeting will start at 12:00PM. 

Content will address topics such as
how do you market tools to developers and in particular, focus on viral
and internet based marketing.

Some suggestions include Viral Marketing
Gurus and Practitioners such as:
�X        Doc
Searls: Clue Train Manifesto
�X        Kathy
Sierra: Creating Passionate Users
�X        http://headrush.typepad.com/creating_passionate_users/
�X        Seth
Godin
�X        Kevin
Rose: The founder of Digg.com could talk about the trends as to how developers
are using the internet.

Action item: Ian will follow up with
these suggestions to ascertain availability and interest and provide the
group news.

Action item: Marketing committee members
who are interested in a particular topic to be addressed, please follow
up with Ian at Ian.skerrett@xxxxxxxxxxx or Karen at Kfrederi@xxxxxxxxxx


Trade Shows
Trade shows: OSCON and Linux World

Eclipse has a booth at both OSCON (July
24th-28th in Portland, Oregon) and Linux World (August 14th-17th in San
Francisco). Ian now has volunteers for each city.


Next Meeting:
Tuesday July 11th, 2006 (due to 4th
of July holiday)
Dial-in: 866-362-7064
Passcode: 880932




Karen Frederiksen | Director, Application
Development Technologies | Sybase, Inc. | One Sybase Drive | Dublin, CA
94568 | Direct 925.236.8480 | karen.frederiksen@xxxxxxxxxx |