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Meeting Minutes September 6th
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Eclipse Marketing Team Teleconference September 6,
2005
Time: 12:00-1:00pm EST / 9:00-10:00am PST
Agenda:
· EclipseWorld update
· Marketing Symposium
· EclipseCon update
· Eclipse Seminar Series
EclipseWorld
· Roughly 565 attendees with had a high financial services demographic,
with 52% of people attending from enterprises with 1000+ employees.
· EclipseWorld will be held Sept 6-8 in Boston at the Cambridge Hyatt
Marketing Symposium
- Eclipse Marketing Symposium will be held September 21st
- Carl Zetie of Forrester will be discussing enterprise adoption of
Eclipse and Steven O’Grady will be doing a presentation on bottoms-up
marketing – marketing to developers.
- Lightening talks: 5-10 minutes devoted to a case study and then open
up for Q&A
o Genutech – Profile of Eclipse Developer
o IBM – Extends and Expanding the value of open source software
o White River – Overview of the embedded market
o Sybase – Profile of successful PR campaign
o Instantiations – What Portals and online magazines drive traffic
o Catalyst – Partner programs
- Networking dinner
- September 15th is deadline for registration
- 22 people have signed up for marketing meeting
EclipseCon
· Company Sponsored Tutorials
· Tutorials based on commercial products
· 6 spots available for sponsorship of these tutorials, which should be
educational in value.
· CFP is open.
Sponsorship packages are in the process of being made and Ian would like
the marketing committee to offer up sponsorship ideas and well as define
what Eclipse wants to sell and offer. Ian anticipates that sponsorship
packages should be available by Mid-September.
Eclipse Seminar Series
The Eclipse Foundation is organizing a seminar series to raise Eclipse’s
visibility.
o Seminar Series Details
o 4 cities will be earmarked: Raleigh, Dallas or Austin, Atlanta, San
Diego.
o Theme: Adopting Eclipse and open source in the enterprise, with a
business focus as to how you can use Eclipse in the enterprise
o Seminars to be day in length
§ First half of the day, the seminar would focus on Eclipse and open
source
§ 2nd half of a day – user group: tutorial/code camp in the afternoon
o To be held in January or February
Next Meeting:
Tuesday September 13, 2005
