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Home » Eclipse Projects » Dirigible » A/B Testing(Discussion about A/B Testing requirements from application developers)
A/B Testing [message #1711670] Mon, 19 October 2015 08:10 Go to next message
Nedelcho Delchev is currently offline Nedelcho DelchevFriend
Messages: 54
Registered: May 2013
Member
Let's use this topic for discussions about A/B Testing.
The primary goal is to clarify what is needed by the application developers as built-in services in Dirigible to be able to easily enable A/B Testing in their applications.
Re: A/B Testing [message #1712375 is a reply to message #1711670] Fri, 23 October 2015 11:49 Go to previous message
Pavel Genevski is currently offline Pavel GenevskiFriend
Messages: 2
Registered: September 2015
Junior Member
For web applications the simplest and cheapest thing to do for A/B testing is to use GoogleAnalytics' Content Experiments Framework. Another software that does a decent job for a limited set of A/B testing needs is Optimizely.

A/B testing mobile applications is a battle of its own. GoogleAnalytics has some support for mobile data collection and experimentation. There is also this clutchio.github.io open source tool.

A crucial part of the A/B testing experiment is the collection and analysis of data as users travel through the application. This includes data about the user (age, gender, languages spoken, location, preferences, premium user ...), the context in which they are using the feature variation (e.g. device, screen resolution, time of day, location, internet connection speed/page load time) and the business outcomes (e.g. did they sign up or made a purchase).

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