As the largest association for the machine-to-machine sector, the M2M Alliance is considered the platform and voice for providers and users of M2M solutions. The primary objective of the M2M Alliance is to promote M2M technologies and solutions. The M2M Alliance actively advocates for the economic interests of its members, and promotes cooperation and the exchange of experiences among the various sectors and companies. The M2M Alliance represents the interests of the M2M industry by creating better general conditions for attractive and lucrative M2M solutions through the constant interaction among industry, R&D and policy makers. The promotion of uniform and cross-industry standards forms an important cornerstone for creating a future-proof foundation for new products and innovations. As an independent industry association the M2M Alliance supports its members in the growing M2M market as an ideal partner in the fields of hardware, software, integration and consulting. With the M2M Summit, the M2M Alliance offers its members a unique platform to exchange ideas with each other, and to present themselves to market leaders and expert visitors from around the world. Workshops and developer forums will give participants the opportunity to learn about the latest developments while also building contacts for generating new product and business ideas. Through their active participation in the M2M Summit, members are able to purposefully manage the public perception of their products and solutions. M2M Alliance members are informed about the latest developments and important changes in all relevant sectors through the M2M Journal, a newsletter and an internet presence. The M2M Alliance also supports its members through targeted public relations in order to promote a better understanding and greater acceptance of M2M solutions. The target groups for this are primarily decision makers and opinion leaders in business, research and the political arena.