Eclipse has been very successful in developing strong press relationships resulting in Eclipse-related news frequently reported. As the number of projects and members grow, the request for press releases about Eclipse is also growing. Therefore, to maintain our strong relationship with the industry press and service the press needs of our member companies and projects, we have developed a set of guidelines on the issuance of press releases from the Eclipse Foundation. These guidelines are meant to communicate when the Eclipse Foundation will issue a press release and when it will participate in press releases with a member company.
There are different events that may trigger an Eclipse related press release. This section provides the guidelines of what the Foundation involvement maybe in those press releases.
Company Joins Eclipse Foundation as a Member
When a company joins the Eclipse Foundation, the company is requested to issue a press release announcing their membership in the Foundation. The Eclipse Foundation will support this press release by providing a supporting quote. The actual release is issued by the member company. Eclipse will link to the new member press release from the eclipse.org web site.
Company Releases a Commercial Product Based on/Integrated with Eclipse
If a member company issues a press release about a product that is based on Eclipse or is integrated with Eclipse, the Eclipse Foundation will support this press release by providing a supporting quote. The actual release is issued by the member company. Eclipse will link to the new product press release from the eclipse.org web site.
Company Makes a Donation to Eclipse
If a member company issues a press release about a code donation or contribution to Eclipse, the Eclipse Foundation will support this press release by providing a supporting quote. The actual release is issued by the member company. Eclipse will link to the new product press release from the eclipse.org web site.
Company Joins Eclipse as a Strategic Member
When a company joins the Eclipse Foundation as a Strategic Member and hence becomes a member of the Board of Directors, the Eclipse Foundation would like to do a joint press release with the company. The decision to do a joint release is with the member company. If a joint release is desired, the Eclipse Foundation would participate in the press outreach activities. If the company would like to issue their own release, the Eclipse Foundation would be willing to provide a supporting quote. Eclipse will link to the new member press release from the eclipse.org web site.
Company Proposes a New Eclipse Project
When a company proposes a new Eclipse project, they may wish to issue a press release. The Eclipse Foundation will support this press release with a supporting quote. It is important that the press release position the news of the project as a ‘project proposal’. This is to respect the Eclipse development process that requires a 30-day period of feedback before a project can be considered for creation. Eclipse will link to the new member press release from the eclipse.org web site.
New Project is created or transitioned at Eclipse
When a new project is created, or an incubator project is graduated, the Eclipse Foundation and the company that initially proposed the project may decide to issue a press release. This would be a joint release between the company and the Eclipse Foundation. The main message of the release needs to reflect the Eclipse specific news and should not contain a strong corporate message. If appropriate, Eclipse Foundation would participate in the press outreach activities. The press release would be posted on the Eclipse.org web site.
Project Oriented Press Releases
Press releases to announce news about a project, (ex. new version or significant milestone) are issued by the Eclipse Foundation. Top-level projects PMC are invited to propose potential press releases. To encourage a vendor neutral community, companies are encouraged to not issue press releases regarding a specific Eclipse project.
In general, project oriented press releases will be focused on promoting the Eclipse top-level projects. The PMC leader is required to approve any project specific press release and act as a spokesperson for the release. The PMC will also be required to participate in the implementation of the press plan for a specific press release.
In general, the press plan is guided by the current marketing strategy of the Eclipse Foundation and project oriented press releases will be written to support the marketing objectives. This will often include consolidating a number of project related announcements into one press release. Whenever possible, a key message in the press releases will be the commercial adoption of the Eclipse technology.
The Eclipse Foundation will not issue press releases announcing new versions of a technology or incubation project. In general, technology and incubation projects are not intended for production use; therefore the promotion of these projects should be focused within the existing Eclipse community. New releases of technology and incubation projects can be promoted via elipse.org web site and newsgroups.
Eclipse projects are able to issue ‘Community Bulletins’ that may highlight a key project update. The bulletin can be posted on the project web site and linked to from the eclipse.org main page. However, the community bulletin should not be distributed to the IT press or on the news wires.
Foundation News Releases
The Eclipse Foundation may from time to time issue press releases to support certain events or strategies. For example, press releases announcing EclipseCon, participation in a trade show or momentum in the Eclipse community.
About the Eclipse Foundation
Eclipse is an open source community whose projects are focused on providing an extensible development platform and application frameworks for building software. Eclipse provides extensible tools and frameworks that span the software development lifecycle, including support for modeling, language development environments for Java, C/C++ and others, testing and performance, business intelligence, rich client applications and embedded development. A large, vibrant ecosystem of major technology vendors, innovative start-ups, universities and research institutions and individuals extend, complement and support the Eclipse Platform.
The Eclipse Foundation is a not-for-profit, member supported corporation that hosts the Eclipse projects. Full details of Eclipse and the Eclipse Foundation are available at www.eclipse.org.
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