üIndustry standards lead
to commoditization
wopen specifications are interchange
standards
•
üReference
implementations offer competitive advantage
wdevelopment cost
savings
wease of gaining market
share vs. closed platforms
wreference platform
influences adopters
•
üReference
implementations change rules for success
wshift towards
solution-oriented products
wleverage common
infrastructure to create specialized products
wability
to integrate becomes an opportunity as increased platform adoption leads to more things to integrate