Skip to main content Website Promotion Program

Goals of this Program

This program has two main goals:

  1. Provide value to Strategic Membership in the Eclipse Foundation.
  2. Provide valuable additional information about our ecosystem to users of

This program is made possible by the success of a year–long study running Google ads on Eclipse Plugin Central. The data showed that promotions could be tastefully placed on Eclipse Foundation properties to the benefit of both our ecosystem and website visitors looking for more information.

How Do I Participate?

There are two kinds of promotions that will randomly appear on - those specific to Strategic Members and content provided by the Google Adwords service.

Strategic Member Promotion

Strategic Members will automatically have their logo placed in rotation as a "Featured Member" of the Eclipse Foundation. Strategic Members are also able and encouraged to place campaign ads into their rotation (see FAQ below for details). Extra impressions cannot be purchased at this time and this program is currently only available to Strategic Members.

Other Promotion

Other members and non–members alike are able to place content on through the Google Adwords service. To target with your ads, please see the Google ads FAQ for Site Targeted Ads. Please refer to the Google Adwords service for help setting up and running your Google promotions. There is nothing you need to do with the Eclipse Foundation to run content and we are unable to help you place your Google content - work with Google on any questions you may have including why your promotions are not appearing.


As a Strategic Member, what kind of custom campaigns can I run?

Here are the specifications for allowable content:

  • Not more than 200px wide or 200px high.
  • Content must be GIF (preferred) or JPG format (NO Flash/SWF at this time).
  • Content must be less than 20k. Content as large as 40k will be accepted but will be given proportionately fewer rotations.
  • It must be clear which organization the promotion is from. For example, your company logo and/or an obvious company brand must be clearly on the promotion.
  • Content must fit with the look and feel of You do not have to match the color palette, but dark colors, white backgrounds, blacks, blues and purples will integrate best. Content that is obviously flashy (i.e., flashing red backgrounds) will not be permitted.
  • If you would like to match the color palette, here are some color codes to help:

  • As an ecocystem participant, what kind of content can I run?

    Standard Text and List Content will be served by Google Adwords.

    How often will my content appear?

    The home page is hit tens of thousands of times per day. We will experiment to find an appropriate balance of Strategic Member content and content hosted by Google Adwords throughout 2008. Strategic member ads will appear relative to each other on basis weighted to relative membership dues.

    Show me some examples!

    Here is where the content will appear on

    Here is an example of promoting our Strategic Members:

    Here is an example of Google content on

    Here is an example of a Strategic Member campaign:

    I am a strategic Member, where do I send my 200x200 promotion?

    Please contact membership at eclipse dot org.

    I need more information.

    Please contact membership at eclipse dot org.

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